Velvenoure
Redefining Flavor with a Luxurious Touch
Overview
Velvenoure, a B2B brand offering sustainably sourced, high-quality flavor ingredients, sought to establish itself within a competitive market niche. Initially focused on selling vanilla to hotels, restaurants, and artisan shops, the challenge was to create a brand that resonated with professionals who value the quality of their ingredients, sustainability, and ethical standards. The strategy evolved to position Velvenoure as a premium, high-quality brand that appeals to those who take great pride in their craft and associate their ingredient choices with their personal brand.
The Challenge
Being a new business and facing intense competition in its sector, Velvenoure needed to differentiate itself in a way that would attract exigent chefs and artisan businesses. Keyra, the owner, wanted a face-to-face selling approach, targeting high-end clients who value quality over price.
This directed our strategy to reposition Velvenoure into the high-end market, with a focus on sustainability and premium quality, to appeal to professionals who work with the finest ingredients and pride themselves on ethical sourcing.
The Solution
The foundation of Velvenoure’s identity lies in blending the name and visual representation to encapsulate the essence of premium quality, nourishment, and sustainability. The name “Velvenoure” was carefully chosen to merge two core concepts: “velvet” symbolizing softness and refinement, and “nourriture” (French for nourishment), conveying the brand’s focus on high-quality, ethically sourced ingredients. This combination created a sense of indulgence balanced with substance, appealing to customers who value premium ingredients and ethical values.
The logo was designed to visually echo this concept, combining a flower and a diamond to symbolize natural origins and craftsmanship. Additionally and subtly, it represents the sun, sea, and beaches, offering a hint of the brand’s exotic, tropical roots, as its ingredients are sourced from regions like the Dominican Republic and Madagascar. This connection to natural, tropical origins reinforced the brand’s authenticity, appealing to customers who take pride in the quality and origins of their ingredients.
The color palette and typography were selected to reinforce the high-end positioning. The warm, refined colors, paired with elegant, modern typography struck a balance between sophistication and readability. These design choices ensured the brand conveyed a high-end feel while remaining approachable to its target audience.
Working with Reka Creative was a game-changer for Velvenoure. Cristian helped me create more than just a brand—he brought my vision to life in ways I hadn’t imagined. The thoughtful strategy, unique design, and clear messaging have given Velvenoure a strong identity that truly resonates with the professionals I aim to reach.
Now, I feel confident in the brand we’ve built together and excited for what’s next.
Keyra Fernandez
Founder of Velvenoure
In the end…
The strategic approach for Velvenoure branding elevated the company into a premium position within a very competitive market. By focusing on the quality of the products, ethical sourcing, and distinctive visual identity, we helped Keyra transform her vision into a refined brand that speaks boldly and directly to chefs, restaurant owners, and artisans who prioritize craftsmanship and the authenticity of their ingredients.
The thoughtful combination of a unique name, a versatile logo, and consistent storytelling gives Velvenoure a strong market presence, ready to fight with its competitors and serve its customers. This cohesive strategy clarified the brand’s mission and empowered Keyra to approach her target audience confidently: professionals who demand excellence and value sustainability in their work.
Turn Your Vision into a Successful Story
Your business has something unique to offer. Let’s make sure the world knows it.
Ready to make your mark?